14 Million Connections. 14 Million Stories. Backing Australian Ambition.
Behind every connection is a story, and Greg Logan's is one of creativity, curiosity and seeing Australia's potential through the eyes of the world.
For more than 30 years, Greg has helped some of the world's leading brands and organisations create stories that connect with both the head and the heart.
His journey began at just 19 years old, working on Woolworths' iconic The Fresh Food People campaign. Since then, his career has taken him across Australia, Europe and the United States, earning international recognition across advertising, television and film, including Cannes Lions, MIPFormats in Cannes and the Crystal Bear at the Berlin International Film Festival.
Today, as founder of Narrativity, Greg helps organisations, brands and leaders harness the storytelling techniques behind the world's most successful films to inspire action, create connection and drive meaningful change.
But what resonated most in our conversation was Greg's perspective on Australia.
He believes one of our greatest strengths is our people and our uniquely Australian sense of mateship.
As he says, "We treat everyone the same. It doesn't matter who they are, what they do or where they come from. We meet people where they are and we treat them as a mate."
Greg is also a strong advocate for the value of global experience and the opportunities it creates for Australia.
"Playing in the rest of the world makes us better, and ultimately it makes Australia better too."
Greg believes Australia's next chapter is about inviting the world to play here too: embracing ideas, welcoming talent and backing ourselves with confidence.
Story 6 of 14. Over 14 days, we're celebrating 14 extraordinary Australians whose journeys showcase Australian ambition and the power of our global connections.
As we approach the end of the financial year, we're also raising funds for the Global Australians Foundation, a DGR-endorsed charity helping disadvantaged Australians pursue their ambitions.
Because when Australians back Australians, extraordinary things happen.
Go further together.